RASA

RASA is a vibrant, fast-casual Indian restaurant with six flagship locations across Washington, DC. Since 2017, I've partnered with RASA to expand and evolve their brand identity, transforming a foundational set of assets (logo, colors, typeface) into a dynamic brand experience. Over the years, I've created a cohesive system across their restaurant experience (such as takeout menus, in-store signage) and digital graphics (from social media visuals to weekly newsletters).